By Allison G. S. Knox
Contributor, EDM Digest
Many Emergency Medical Services (EMS) agencies have numerous budgetary problems throughout the United States. While it is an absolutely needed resource, many ambulance agencies face staffing shortages and have lean budgets to work with. Earlier this week, the Bismarck Tribune reported that Enbridge Pipelines donated 20 vehicles to “emergency response organizations across North Dakota and Minnesota with retired fleet vehicles at the 63rd Annual State Fire School held in Minot.” Many of the organizations were volunteer based, and Enbridge Pipelines wanted to recognize the organizations for their work and thank them for all of their efforts. This gift was certainly a significant one, and demonstrates not only the consideration of what emergency response agencies do for the communities by Enbridge Pipelines, but also helps these agencies tremendously. In the future, it might prove to be a particularly important consideration for utility companies and other community organizations to make: donate vehicles to emergency agencies to help tighten the emergency management response for a given area.
Emergency Staffing Problems
Emergency Medical Services agencies across the country have had numerous problems appropriately staffing their ambulances. This issue isn’t one that is condensed to one area, it is an issue that affects some rural EMS agencies and other EMS agencies from time to time. Further, it can be difficult for some localities to have a good budget for Emergency Medical Services, especially if the town doesn’t have a budget to provide for numerous local programs. Because of these staffing problems, gifts like the one from the Enbridge Pipelines is even more significant as it can help reuce the financial burden for these ambulance agencies.
Donating vehicles to EMS agencies and other emergency response organizations has numerous marketing opportunity applications. It is important for companies to come up with new ways and means to market themselves to their customer base. For electric companies and other utility organizations, purchasing vehicles just like Enbridge Pipelines did can be very beneficial. Not only does it help the ambulance company in the area, it also allows for the volunteers of the organization to learn a little bit more about the company donating the vehicles.
Budgets for emergency management and Emergency Medical Services can be particularly tight, especially during times of economic strife. Ambulance companies can certainly benefit from the donations of ambulances and other emergency response vehicles. It can tremendously help them financially. Communities in North Dakota and Minnesota were tremendously lucky this week when they received the donations. It proves that this may be a great marketing opportunity for the future while communities work to tighten what they have for emergency response.